Gemba

Advanced systems to track and analyse video data, surfacing insights on brand placement for sporting events.

Gemba are leading authority in the ever-changing world of sport and entertainment. Offering specialised services across insights, strategy and communications.

Gemba required an integrated administration system for the processing of huge amounts of video data for their clients. They approached Mindfury to develop an MVP (minimum viable product) solution for them, to explore their own offering to the market. Using our extensive experience in the creation large scale, big-data systems we produced a system which met their needs.

Services

  • Architecture
  • Technology
  • API Integration
  • Project Managment

Video analysis for Brand Marks + Logos

Gemba needed a system which could take raw video footage, analyse it for logos and brands and make this information available in text format for report generation and further processing.

We created integration between video and API to allow Gemba to surface, with a great deal of accuracy, how often and for how long their clients identity is visible during a sporting event.

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